"Buyers want to feel good about their choice...video is the best way to create this feeling." - FORBES
Video is the Future of Content Marketing
A study that was conducted on search engine results pages revealed that more people prefer video results than text. Videos prove to be eye-catching and interesting. It encourages people to stay longer in a specific site. When you included a video in an email, the click-through rate increases by 200% - 300%. This is why heavy text-based emails are replaced by simple but engaging videos.
Using Video in 2018
"As video content becomes increasingly more affordable and accessible, it’s critical for brands to create emotionally charged videos to accompany their other marketing initiatives."
"Video content is not only the perfect tool for standing out on a cluttered timeline but can also easily be shared by consumers."
"Trust is the key to building strong and long-lasting relationships with consumers, which is why it is so important that your videos provoke a share."
"64% Of Customers Are More Likely To Buy A Product Online After Watching A Video About It."
"80% Of Customers Remember A Video They’ve Watched In The Last Month."
"Embedding Videos In Landing Pages Can Increase Conversion Rates By 80%."
"Video Is Shared 1,200% More Than Both Links And Text Combined."
"59% Of Company Decision Makers Would Rather Watch A Video Than Read An Article Or Blog Post."