By publishing online videos you will establish credibility, create brand identity and set yourself apart from your competitors. Consistently posting has been proven to grow your audience as well as create an online persona for yourself.
The goal with creating a video is to connect personally with your customers & separate yourself from everyone else in your market. Companies today are primarily about cutting costs and not about connecting with the people they sell to everyday. Creating video shows there's a face behind the your logo, which instills trust.