A Manifesto video is a short, high energy video stating what you believe in and what you don't. It's the perfect video to connect with your audience as well as show a side of you that only your friends know.
The goal with creating a video is to connect personally with your customers & separate yourself from everyone else in your market. Companies today are all about cutting costs and not about connecting with the people they sell to everyday. Creating a video shows there's a face behind the logo, which instills trust.